Communication

Good solutions and stories can be of high value if it reaches the target group. At Essencius we identify the messages and execute the strategy. It is of the utmost importance that our clients get the optimum profit in every situation, which is why we focus on developing and implementing complete communication solutions.

We operate within the full circle of communications, from the overall communication strategy that is based on a thorough analysis, to writing texts for websites, brochures, press releases, newsletters and so forth. A common factor for all communication that goes through us is that the target group is incorporated as the essential factor in the messages.

Online Communication
The internet has provided new channels of communication for companies and the rise of social media has greatly shaped the world of marketing, PR and communication. At Essencius, we want to help our clients navigate these new channels so they can get the most out of their communications. Our PR and communications expertise enables us to offer integrated communication solutions to our clients, which incorporates new online and social media channels. Some of the online channels that we have competencies in are Facebook, Twitter, blogs, YouTube as well as other social media sites. We can explain the relevance, uses and can give best practice guidance as well as help our clients develop brand new strategies or integrate social media into existing marketing and communication strategies. We also have competencies in developing new websites as well as e-mail solutions.

Crisis Management
From time to time companies and organizations are faced with a crisis. Essencius has developed a number of strategic communicative tools to use in a crisis. The tools help the company to stay ahead of the situation and minimize the extent of damage. Examples of such tools are the development of Q&A, defining the chains of communication and communication channels, allocation of responsibilities and for example continuous monitoring of debates and chats regarding sensitive subjects.