At Essencius
we believe in integrated communications. In our experience,
companies often want to use a mix of multiple communication
channels to reach their target audience. However, with the rise
of new online communications channels and social media, the
lines often become blurred when deciding on an effective
marketing mix. We understand how integrating traditional
marketing, PR and events with social media and other online
channels can complement one another, allowing companies to make
the most out of their marketing and PR efforts.
As your business partner, we strongly believe in the virtue of
dialogue and consultation. We believe that every situation has
its own set of circumstances, and therefore actively work with
our clients to customize solutions that are optimal for their
situation. At Essencius we bring multiple perspectives by
maintaining a staff that has a variety of different backgrounds
ranging from marketing, communications and consumer behavior to
political science and cultural studies.
When starting a business, the name is often the cause of many
considerations. Essencius was no exception. Many names were on
the table as we tried to pinpoint how our approach to
communication and PR could be reflected in the name, and
suddenly it was obvious.
In Essencius we wish to determine the essence of the client's
challenge, finding the messages that are most essential and
presenting them in the best way possible. At Essencius we
always go the extra mile to ensure high, measurable returns for
our clients.