To us, providing an integrated work is paramount. To
illustrate how we reach all the way around, we have developed a
model consisting of 8 points - Always with the customer as the
natural center.
Results and Evaluation
Do we deliver? Have we met the expectations and
created value? Hopefully, we have done both and more. We
evaluate the results together with our customers, both during
the process and after the total efforts.
How we measure the results will be different, because we are
solving a variety of tasks. Measuring instruments are adjusted
to the success criteria, which we have defined together with
the client in the initial stage of the collaboration. ROI, in
some cases, can be measured in column millimeters, positive and
negative publicity, message tracking, increased awareness among
the population, increased sales, etc. In other cases, it is
measured in the audience’s perceptions of a certain
promotion or the outcome of the interview, focus group or
report.
Therefore, the core of the evaluation is that we together have
measured performance according to the success criteria. If the
results are consistent with the success criteria, our efforts
are deemed successful and the good collaboration will hopefully
continue and be developed further.