To us, providing an integrated work is paramount. To
illustrate how we reach all the way around, we have developed a
model consisting of 8 points - Always with the customer as the
natural center.
Strategy and Activities
A thorough and focused approach is a must in all PR
and communication efforts. In Essencius we make much out of the
strategic process, that way we always have a clear goal and
consistency in mind during the entire process, from the first
contact with the client until we have made a safe finish and
have delivered good results.
The strategic approach is determined after the research phase
and after the objectives and success criteria have been
determined. The strategy can be compared with the choice of
route you make when planning for the year’s vacation.
What type of road, through which countries, with or without
accommodations, etc.
Once the strategy is in place, we prepare a comprehensive
communication and PR strategy. Here we describe what we do,
when we execute, with what methods and when we expect to
finish. The strategy serves as a tool for us as well as a
checklist for our customers. We make sure to keep clients
informed and updated throughout the process and are aligned on
how much each party is involved in the process.