About Essencius

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So far Essencius has created 23 blog entries.

January 2021

Issues Management: The Ability to look around Corners 

By |2021-03-31T09:16:37+01:00January 15th, 2021|Creative, Public Relations, Uncategorized|

Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders. 

December 2020

Reputation Management: 3 Tips to better Presentations, Speeches and Dialogues

By |2021-05-12T15:13:20+01:00December 9th, 2020|Latest Articles, Public Relations|

If it is ever upon your desk to inspire people, speak to people, guide people then read on. Working with communications would – or should – mean working with Public Relations, and thereby certainly with reputation management. Strategic communications should build a reputation. Image. Character.

May 2020

Guide: 5 tips to get your press release through to the editor

By |2021-05-12T12:52:03+01:00May 26th, 2020|Creative, Influencer Marketing, Public Relations|

What should you be aware of when you write a press release, or evaluate one from your PR agency? It takes time and knowhow to create a press release that attracts editorial attention. How and where do you send a press release? Do you need a photo? What is your angle? What type of language should you use? Here's five tips to get through to the editor.

January 2020