About Essencius

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So far Essencius has created 22 blog entries.

January 2021

Issues Management

By |2021-02-10T14:20:51+00:00January 15th, 2021|Uncategorized|

Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders. 

December 2020

Reputation Management

By |2021-02-24T11:56:37+00:00December 9th, 2020|Latest Articles|

If it is ever upon your desk to inspire people, speak to people, guide people then read on. Working with communications would – or should – mean working with Public Relations, and thereby certainly with reputation management. Strategic communications should build a reputation. Image. Character.

January 2020