COMMUNICATION & BRAND ACTIVATION BLOGS
We blog about influencer marketing, design, storytelling, AR, PR and SoMe in a fun way.
Communication in a Brand Perspective
Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders.
If it is ever upon your desk to inspire people, speak to people, guide people then read on. Working with communications would – or should – mean working with Public Relations, and thereby certainly with reputation management. Strategic communications should build a reputation. Image. Character.
Working at a Public Relations (PR) agency requires some explanations when meeting with others. Many don’t know what PR is. Whether we meet with the neighbours, Brand Managers, grandmothers or CEOs we most likely need to explain them.