COMMUNICATION & BRAND ACTIVATION BLOGS
We blog about influencer marketing, design, storytelling, AR, PR and SoMe in a fun way.
Communication in a Brand Perspective
Enter the Scandinavian Market with Us
Global companies are a rarity in the long history of business that only began to be possible in the 1600s. Now, global brands are the gold standard of success. The pinnacle of any industry is if they become recognizable across the world.
Issues Management: The Ability to look around Corners
Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders.
Reputation Management: 3 Tips to better Presentations, Speeches and Dialogues
If it is ever upon your desk to inspire people, speak to people, guide people then read on. Working with communications would – or should – mean working with Public Relations, and thereby certainly with reputation management. Strategic communications should build a reputation. Image. Character.
Guide: 5 tips to get your press release through to the editor
What should you be aware of when you write a press release, or evaluate one from your PR agency? It takes time and knowhow to create a press release that attracts editorial attention. How and where do you send a press release? Do you need a photo? What is your angle? What type of language should you use? Here's five tips to get through to the editor.
7 quotes about the value of PR
Working at a Public Relations (PR) agency requires some explanations when meeting with others. Many don’t know what PR is. Whether we meet with the neighbours, Brand Managers, grandmothers or CEOs we most likely need to explain them.
Start campaigns with PR and your sales will increase
PR Boosts your Campaigns Consumers believe more in editorial stories than advertisements. Therefore, your campaigns should be kicked off with PR. The credibility that editorial coverage gives you and your product is something that you will benefit from through your campaign. As a result, it is [...]