Global companies are a rarity in the long history of business that only began to be possible in the 1600s. Now, global brands are the gold standard of success. The pinnacle of any industry is if they become recognizable across the world.
Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders.
What should you be aware of when you write a press release, or evaluate one from your PR agency? It takes time and knowhow to create a press release that attracts editorial attention. How and where do you send a press release? Do you need a photo? What is your angle? What type of language should you use? Here's five tips to get through to the editor.
Working at a Public Relations (PR) agency requires some explanations when meeting with others. Many don’t know what PR is. Whether we meet with the neighbours, Brand Managers, grandmothers or CEOs we most likely need to explain them.
PR Boosts your Campaigns Consumers believe more in editorial stories than advertisements. Therefore, your campaigns should be kicked off with PR. The credibility that editorial coverage gives you and your product [...]