Does your brand have a sound, and is it listened to?
Sound is the first thing we pick up, and therefore also smart to connect to the marketing thing mix. In addition to being our fastest sense of hearing, it is also 'hard to close'.
January 2022
November 2021
Pandemic – a communicative melting pot you must dare to fire up
Communicatively, the COVID-19 pandemic has put us at the door and demanded new thinking. The pandemic has required and still requires that we look at our communication as we look at the tasks in an Escape-room or when we play Hint. Tasks and challenges need to be solved. Even though we have not tried it before and it can feel insecure.
April 2021
Enter the Scandinavian Market with Us
Global companies are a rarity in the long history of business that only began to be possible in the 1600s. Now, global brands are the gold standard of success. The pinnacle of any industry is if they become recognizable across the world.
January 2021
Issues Management: The Ability to look around Corners
Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders.
December 2020
Reputation Management: 3 Tips to better Presentations, Speeches and Dialogues
If it is ever upon your desk to inspire people, speak to people, guide people then read on. Working with communications would – or should – mean working with Public Relations, and thereby certainly with reputation management. Strategic communications should build a reputation. Image. Character.
May 2020
Guide: 5 tips to get your press release through to the editor
What should you be aware of when you write a press release, or evaluate one from your PR agency? It takes time and knowhow to create a press release that attracts editorial attention. How and where do you send a press release? Do you need a photo? What is your angle? What type of language should you use? Here's five tips to get through to the editor.
January 2020
7 quotes about the value of PR
Working at a Public Relations (PR) agency requires some explanations when meeting with others. Many don’t know what PR is. Whether we meet with the neighbours, Brand Managers, grandmothers or CEOs we most likely need to explain them.
Start campaigns with PR and your sales will increase
PR Boosts your Campaigns Consumers believe more in editorial stories than advertisements. Therefore, your campaigns should be kicked off with PR. The credibility that editorial coverage gives you and your product [...]