April 2021

January 2021

Issues Management: The Ability to look around Corners 

By |2021-03-31T09:16:37+01:00January 15th, 2021|Creative, Public Relations, Uncategorized|

Most brands and companies have some issues. But not all companies take those issues seriously or are good at dealing with them - before they develop into crises. Issues management is a strategic communication tool to change, maintain or develop how a brand is perceived by its key stakeholders. 

December 2020

Reputation Management: 3 Tips to better Presentations, Speeches and Dialogues

By |2021-05-12T15:13:20+01:00December 9th, 2020|Latest Articles, Public Relations|

If it is ever upon your desk to inspire people, speak to people, guide people then read on. Working with communications would ‚Äď or should ‚Äď mean working with Public Relations, and thereby certainly with reputation management. Strategic communications should build a reputation. Image. Character.

May 2020

Guide: 5 tips to get your press release through to the editor

By |2021-05-12T12:52:03+01:00May 26th, 2020|Creative, Influencer Marketing, Public Relations|

What should you be aware of when you write a press release, or evaluate one from your PR agency? It takes time and knowhow to create a press release that attracts editorial attention. How and where do you send a press release? Do you need a photo? What is your angle? What type of language should you use? Here's five tips to get through to the editor.

January 2020