Atelier Rebul has long been a recognized beauty brand in Turkey. The wish was now to conquer the international market, and Denmark was their first destination. We were therefore given the task of helping to prepare the brand for the new markets on the social front as well as launching the first international store in Denmark.
Through a joint workshop with the brand’s current partners, we formed the basis for the preparation of a 360-degree strategy for Atelier Rebul’s social activities. This strategy was transformed into a hands-on market guide to ensure consistency as new markets come online.
In parallel, we created a PR and consumer event. The PR event was created to ensure that all relevant ‘it’ people had a memorable experience with Atelier Rebul to help build credibility and positive word of mouth. To create high visibility for the consumer event, we moved the ingredients into the street scene. We created three sumptuous and eye-catching fragrance zones on Copenhagen’s shopping streets near the new store. The idea was that passers-byers could take a rest and get an aromatherapy experience with some of the brand’s most used ingredients. The purpose was to create traffic to the new store, where you could win products, interact with knowledgeable staff and try the products.
The PR activities resulted in a large reach with an ROI of over 400%. The review was particularly prominent online, where several of the country’s largest women magazines and bloggers repeatedly writing about the opening and brand’s different products.
The consumer event secured massive traffic to the store with 4.000 distributed flyers and more than 2.000 visitors in the store during the two event days.