Project Description

Atelier Rebul – Brand Launch

Challenge

Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We were given the task to help prepare the brand for the new markets on the social front as well as launching the first international store in Denmark.

Solution

Through a workshop with the brand’s current partners, we prepared the basic shape of a 360-degree strategy for Atelier Rebul’s social activities. This strategy was transformed into a hands-on market guide to ensure consistency as new markets would come online.

We also created a PR and consumer event. The PR event was created to ensure that all relevant it-people had a memorable experience with Atelier Rebul to help build credibility and positive word of mouth. To create high visibility for the consumer event, we moved the Atelier Rebul ingredients into the street scene. We created three sumptuous and eye-catching fragrance zones in Copenhagen’s shopping streets near the new store. The idea was that passers could take a rest and get an aromatherapy experience with some of the brand’s most used ingredients. The purpose was to create traffic to the new store, where you could win products, let the passers interact with staff, and try on the products.

Result

The PR activities resulted in a large reach with an ROI of over 400%. The review was particularly prominent online, where several of the country’s largest women magazines and bloggers repeatedly wrote about the opening and the brand’s different products.

The consumer event secured massive traffic to the store with 4.000 distributed flyers and more than 2.000 visitors in the store during the two event days.

Essencius - PR- og kommunikationsbureau

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