Project Description

CoRESCUE

Challenge

Speed, brainpower, approvals and copy rights where the most acute challenges facing CoRESCUE in their attemt to develop an emergency ventilator for the COVID-19 pandemic. A ventilator that could be produced fast and at a low cost. Due to the COVID-19 pandemic global healthcare is challenged. Lack of face masks, tests and virus killing sanitizers as well as lack of life saving ventilators is causing immense problems. Even though commercial producers of ventilators have increased their production capacity with 50-100 % it is not enough.  Without ventilators patients may die.

Solution

A team of researchers headed by Professor Stephen Rees from the AAU rcare group spend nigth, days and weekends in building, calculating, calibrating and testing a ventilator for use during the COVID-19 pandemic. And they managed to create an Open Source ventilator within fourteen days! Simultaneously Inventors Way provided expertise in aspects of regulatory control and submission for review to the Danish Medicines Agency and we worked on name, identity, design, copy and website development along with organic SEO-optimization.

Results

To increase potential usage and life saving effects of the AAU Pandemic Ventilator we created a name with meaning and a logo with clear storytelling.  The name includes both a reference to Co2 and a reference to rescuing. The logo is simple yet distinct and offers the reader immediate guidance to the subject of the matter. The identity has a clear and stringent colour palette referencing both solidity, trustworthiness and hope or even love for life. The icons are kept simple and universal to easy decoding. The copy and design matches to underscore, that while the AAU Pandemic Ventilator is based on the finest and most accurate science, the project is also compassionate and bears a wish to help medical staff and patients globally.  We are proud to present CoRescue.org.

“Designing and building a ventilator from scratch in 14 days requires team effort, little sleep and understanding families, but the choice was easy considering the severity of the current global situation.”

TEAM MEMBER, MATHIAS KROGH PAULSEN

A NAME WITH A MEANING AND

A LOGO THAT TELLS A STORY

OPEN SOURCE

MEDICAL

LIFE SAVING

VENTILATOR

A WEBSITE
A HOST TO THE PROJECT

“It was the busiest Easter we have had. There was a need for speed and it was fulfilling to see the difference our accuracy, creativity and professionalism could do”

DESIGNER, CHARLOTTE SEJERSEN ORLAND

Essencius - PR- og kommunikationsbureau

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