AUGMENTED REALITY BEYOND BORDERS
The virtual war to get consumers’ awareness, preference and loyalty has started
Use Augmented Reality marketing to bring your brand to life and include your target audience in a future-oriented and more personal brand experience.
Share the technology giants are using through an Augmented Reality agency
Technology giants like Google, Snapchat and Facebook are investing heavily in Augmented Reality. It paves the way for a new digital reality where consumers can access unique and enriching content.
Previously, Augmented Reality was only a thing among front runners. Today, most smartphones support Augmented Reality through the most downloaded apps; Facebook and Snapchat.
Therefore, it is important that you choose an Augmented Reality agency that develops Augmented Reality experiences directly for use via Facebook and Snapchat. The time where you had to download special apps is over, and you can now reach your target audience in the media, where they are most present and active.
Discover a new world of Augmented Reality marketing
Augmented Reality is a creative and exciting path to the hearts of consumers. As communication specialists, we have been given a new tool to create stories that others relate to and share with their network and family. And this tool is not only relevant to a given brand activation event but can easily ‘travel’ to the consumers’ home.
The difference between Augmented Reality, Mixed Reality and Virtual Reality
Many people are confused about the difference between Augmented Reality, Mixed Reality and Virtual Reality. But don’t worry, it’s not that complicated.
- Augmented Reality: Here virtual elements are added to the real world – or a ‘universe’ is created for the user to enter. Both can be experienced via a smartphone. Augmented Reality does not require any kind of equipment.
- Virtual Reality: Here the real world is replaced with a virtual universe. Virtual Reality must be experienced through VR glasses.
- Mixed Reality: Here virtual elements are added to the real world. The elements behave as if they belong in the physical world. Mixed reality also requires the use of special glasses.
Mobile-based Augmented Reality is expected to account for over 95% of the market in the coming years.
We have already created fun and relevant customer experiences for Nordea and Danske Spil with Augmented Reality.